Movies on DVD are very popular and there is no doubt about it. I think the main reason behind it is the fact that DVD players are becoming cheaper and cheaper everyday. That is why almost everyone is able to afford them. I am almost sure that if you went to your friend´s house you would see that they already have a player like this. Additionally you would presumably find a collection of movies on DVD. They are released very soon after the premier in cinemas and a lot of people chose to see a movie on DVD rather than go to the cinema. On the other hand, DVD movies are also bought by fans of certain movie. They liked it so much in the cinema that decided to see it once again. But DVD might be used in business in interesting way. One of the driving schools from my city has organized a free driving instructor training . What is special about it? Well first of all it is free and that is very appealing for people, additionally the training will be filmed all the time.. In this everyone is going to be on the film produced by the school about this free driving instructor training. Participants would be able to see their failures and successes and get them on a DVD after finishing this course, also for free. Great idea, isn´t it?