Have you recently considered the role of morality and ethics we live to nowadays? The standards have fallen dramatically in comparison to what we could observe in the post war period and later on in the fifties and sixties of the twentieth century. Even the ethics of business changed. What was unimaginable years ago is a standard nowadays. Look and try to put yourself in such a situation, that you have no money and are forced to sell gold you own, I mean the jewelry you are very attached to, to make ends meet? This is very common nowadays that people move on to such solutions just to get some dollars, in this case Cash for gold. Trading your wedding ring on cash for gold basis seems awkward to you? Is it something you would never do? You would surely if the situation forced you to. Would you choose food for your children or looking at your old jewelry item and hungry children? But what I want to emphasize here is the attitude of sellers and merchants towards it. They actually see nothing wrong in paying cash for gold that is visibly a family jewel. If you want to sell gold - no problem? They would sometimes even try to lower the value of the item to benefit even more from the lack of awareness of the customer. That was just an example and I am sure that in many other cases a bit of ethics and moral standards would defiantly need to be remembered of!